Villa announce new partnership with fashion retail store Flannels
Flannels has established a strong reputation for excellence, specialising in luxury menswear and women's designer collections from leading British and international brands.
The company has rapidly grown from a single store in Cheshire to a chain of stores in leading UK cities including Birmingham, Manchester, Leeds, Liverpool, Nottingham and Cardiff.
Flannels will be providing made-to-measure match day suits for the first team squad, coaching staff and senior Club officials.
Aston Villa Chief Executive Paul Faulkner said: "This partnership helps set the tone on a match day in terms of players, management, coaching staff and senior Club officials all looking the part and reflecting something essential about the character that makes Aston Villa the unique and special institution it is.
"The reputation of Flannels is well-earned and the excellence they strive for matches perfectly the high standards and the values intrinsic in the Club.
"We're very much looking forward to a strong, productive partnership with the match day suits becoming emblematic of what we all fully intend to be an exciting, compelling season ahead."
Flannels managing director Neil Prosser added: "This is an exciting opportunity to work with Aston Villa FC and we are determined to deliver a high quality service of suit and develop the on-going relationship with the club."
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