Villa v Sunderland match programme: Bowery exclusive interview
That's still true but the 21-year-old former Chesterfield striker has found himself increasingly involved in Paul Lambert's squad.
He talks about his leap from League Two to the Barclays Premier League in an exclusive interview in the latest issue of the Villa News & Record - and outlines why Villa are his ideal club.
It's a fascinating insight into a player whose dad was Brian Clough's first signing for Nottingham Forest in 1975.
There are lots more to enjoy in the Sunderland issue, too - including a look-back to a Villa Park sell-out game against the Wearsiders 100 years ago.
The clubs were both chasing a double that season, and Villa had lifted the FA Cup by beating Sunderland in the final only a few days before that crucial league fixture.
Yacouba Sylla, meanwhile, is the player in the centrefold poster in our Kidzone section, while comeback kid Gary Gardner acknowledges he may have to wait until next season to create a piece of Villa history.
We also have regular contributions from manager Paul Lambert, skipper Ron Vlaar and former Villa star Stan Collymore, while Chris Nicholl - famous for scoring all four goals in a 2-2 draw at Leicester - is the subject of our regular My Favourite Villan feature.
The Villa News & Record costs just £3, and for even better value, why not pick up one of our popular programme bags, which include the Sunderland issue, plus one programme from the 1970s, one from the 1980s and one from the 1990s, plus a Poster Book - all for only £5.
Back issues will also be on sale from the games against QPR ([£4], Liverpool [£3] and Fulham [£3].