Online Retail Manager, Aston Villa Direct

REPORT TO

Head of Merchandising

LOCATION

Merchandising Deparment, Villa Park

KEY RESPONSIBILITIES

Responsible for the day-to-day running of Aston Villa Direct

Work with the in-house merchandise buyer to select products relevant for an online audience

Work with the merchandise and marketing team to organise lifestyle and product photography

Upload and categorize all products through the online store content management system

Work with the merchandise and marketing team to build an annual sales promotion calendar, with clearly defined individual campaigns i.e. kit launch, back to school, Christmas, Valentines etc

Work with the merchandise and marketing team to increase site traffic and conversion through social media, SEO, PPC, affiliate marketing and remarketing

Work with in-house technical lead and external agency on functionality development or change requests

Generate online store analysis (click patterns, site traffic and conversion rates) and sales reports for senior management

Any other reasonable duties and responsibilities which your manager asks you to perform

To be aware of our Brand Values (Heritage, Integrity, Togetherness, Openness, and Commitment) and ensure that your actions and behaviour are consistent with and champion those values at all times

To embrace diversity throughout the club and ensure that your behaviour demonstrates that commitment at all times by encouraging diversity and facilitating equality of opportunity in accordance with the club's equality and diversity policy in force from time to time

To be aware of our company policies and procedures which may be updated from time to time; to ensure that your actions and behaviour are consistent with and champion the requirements of those policies and procedures at all times

To ensure that you have seen and are familiar with the contents of the staff handbook

STANDARDS/MEASURES OF PERFORMANCE

Ability to generate year on year improvements in site traffic and conversion

Ability to generate new ideas and functionality which deliver an increase in site traffic, conversion and/or sales for a specific campaign

Ability to be well organized, work under pressure and to tight deadlines

Ability to communicate effectively with in-house departments and external agencies

Examples of behaviour which demonstrate that you champion each of the club's values

Examples of behaviour which demonstrate that you encourage diversity facilitate equality of opportunity and work in accordance with the club's equality and diversity policy in force from time to time

QUALIFICATIONS AND EXPERIENCE

Essential

2+ years experience of working in a similar position where candidate can demonstrate sales success

Prior experience of using a content management system (CMS) to upload content i.e. images and copy

Prior experience of campaign management and sales promotion

Prior experience of working with external agencies or internal marketing departments to increase site traffic through SEO, PPC, email marketing, affiliate marketing, social media, ecommerce remarketing

Experience of building and sharing traffic, conversion and sales reports

Preferred

Able to demonstrate, through a previous role, usage of analytics to improve site performance

Prior experience of syndicating online store products through the market place (Amazon, eBay, Play Trade)

TRAINING, SKILLS AND KNOWLEDGE

Preferred

Technical knowledge is an advantage as this role will involve liaising with technical agencies on a day-to-day basis (change requests, functionality development)

PERSONAL QUALITIES

Well organized
Calm under pressure
Exceptional communicator

HOW TO APPLY

Please send your CV and covering letter to jobs@avfc.co.uk with the subject title 'Online Retail Manager.'