Free Video: Kung Hei Fat Choi to our fans in China
It is the most important holiday on the Chinese calendar, comparable to a combination of Thanksgiving, Christmas and New Year's Day.
Villa players and fans took time out to wish our fans in China a Happy New Year - or Kung Hei Fat Choi as it is pronounced in the Far East.
The likes of Matt Lowton, Ron Vlaar, Nathan Baker, Fabian Delph, Barry Bannan and Shay Given joined in the respectful greeting.
Traditionally, families gather to share the blessings of the past year and attract good fortune in the coming one.
Chinese households set off fireworks on the eve of the New Year in order to drive away evil spirits.
Each year is associated with one of twelve animals in the Chinese zodiac.
For 2013, it's the year of the snake.
The snake has a mixed reputation in China.
It is associated with wisdom, beauty and intelligence but also pride and anger.
The twelve animals in the Chinese zodiac are the rat, the ox, the tiger, the rabbit, the dragon, the snake, the horse, the ram, the monkey, the rooster, the dog and the pig.
Exact origins of the Chinese zodiac are unknown, but common folklore has it that these are the twelve animals to reach heaven in a race.
Past snake years are 1941, 1953, 1965, 1977, 1989 and 2001.