Villa season ticket holders have been handed an early festive boost with a £5 loyalty cash bonus which can be redeemed in store from today!

The Christmas gift from the club has been added to each season ticket holder's existing loyalty cash balance which can be used to purchase merchandise in Villa stores.

Your loyalty cash can be spent in store at Villa Village or Birmingham New Street and there is no minimum spend required.

What's more, you will still receive your 10 per cent season ticket holder discount.

Make sure you get down to the Villa stores to redeem your £5 gift against your Christmas shopping.

Simply present your season card at the till point to redeem your loyalty cash.

Alternatively, season ticket holders can use their loyalty cash when purchasing tickets for home Barclays Premier League fixtures by calling 0800 612 0970.

Terms and conditions apply - click here for details.

Please note corporate members have also had a £5 gift added to their membership cards, to be redeemed in-store.

The £5 is valid from today [December 10] until May 31, 2013.