Villa's season ticket welcome packs on the way to your doorsteps
Lambert has called on fans to be ferocious in their support of his hungry team by roaring the lads on next season at Villa Park.
You have already shown your allegiance by snapping up a season ticket and we're sure you'll be heeding the advice of the new boss and screaming your lungs out from the terraces.
But there's a new way to show your devotion to duty - and it comes in your new welcome pack.
Villa are sending out special season ticket loyalty badges, which we urge fans to wear on matchdays to help them stand out from the crowd.
It's a way of us saluting your support and helping you demonstrate yours as a season ticket holder.
The badges are silver but fans who have held a season ticket for ten consecutive years will receive a gold one.
Remember to keep hold of your badge for it is to be worn season after season after season, until the day comes when you upgrade from silver to gold.
The welcome pack, which proved so popular when it was first introduced twelve months ago, contains a host of additional brilliant benefits.
Our loyal fanbase had a big say on the finer details of the package, with a large number of "extras" incorporated in the real action-packed deal.
For adults, we're delighted to announce the return of our free access offer to AVTV, the club's in-house television channel.
And what a benefit this will be as pre-season approaches.
There'll be great footage from all our friendlies while the online programme will be bringing you behind-the-scenes footage from our tour of USA.
You'll get to see video of training, the full games, interviews with players and the manager and any quirky features we film on the trip to Philadelphia, Chicago and Portland!
As well as that, you'll be able to see the very first interview from all of our new signings when they arrive.
During the season, AVTV is must-see viewing.
As we gear up for each game, AVTV brings you a popular pre-match show, with comment from the men that matter at Bodymoor Heath.
We also bring you the manager's pre-match press conference - the only place you can get the full, unedited version is on AVTV.
You can also enjoy live audio commentary from every first team match, with Jack Woodward and a host of Villa legends including Ron Atkinson, Ken McNaught and Tony Morley.
Throughout the week, we have exclusive interviews with Villa's first team stars like Richard Dunne and Darren Bent as they relive the last match and look ahead to the next game.
As well as AVTV and your loyalty badge, the adult pack includes a return of the popular voucher book, fixture card, seat plaque and window sticker.
A junior pack includes the loyalty badge, stencils, temporary tattoos, fold-out poster, voucher book, fixture card, seat plaque and window sticker.
All those purchasing the junior season ticket who are U14 receive free membership of JV-Life, five cracking comics as well as a pair of cool claret and blue sunglasses.
Please be aware, to receive free AVTV in time for the pre-season tour you will have had to renew your season ticket on or before Friday June 29.
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