Villa reveal new Macron home and away kits for 2012-13 season
The home shirt remains faithful to the classic claret and blue tradition, while the away shirt presents a vibrant lime colour with navy blue details, giving it a playful yet stylish design to symbolise a bright new era under the management of Paul Lambert.
The home shirt is now available to buy.
The goalkeeping kit will be on sale from Monday June 25 while the away kit is available from Saturday July 14.
The kits, featuring a classic Italian style using the latest design technology, contain a number of innovative details.
These include a new embossed lion motif within the fabric to the rear and an embroidered club logo on the back of the neck.
The home strip, which was forged drawing inspiration from the 1980-81 championship-winning design, is made by integrating different fabrics, each with specific technical and high-performance characteristics.
This allows the shirt to breathe while also providing superior resistance and maintaining comfort and elasticity.
The main fabric has been constructed with a great attention to comfort, performance and effervescence, in order to guarantee maximum comfort and best performance.
The neck is a real novelty. It's a modern polo made with rib fabric and constructed with a double collar for maximum comfort. Inside the neck the size tag is personalized with a yellow lion figure on a sky background.
The vivacious away shirt, meanwhile, features a round neck design made with a knitwear profile and in navy blue colour.
The upper flank inserts are in mesh, tone on tone fibres, with the lower insert in navy blue.
Inside of the neck there is the printed lion in claret that personalises the size tag.
Macron have always strived to guarantee the highest quality and technical features in their products, with great attention to style trends and details.
The important fact is the same attention is applied to the fabrics and make-up of the jersey worn by the players as that purchased by the fans at authorised outlets.
Paul Faulkner, Villa's chief executive, said: "It feels very much like the beginning of a new era for Villa as we approach the 2012-13 campaign.
"We have a young, hungry and ambitious manager in Paul Lambert and fantastic new kits, designed by Macron.
"I know that Villa fans are particularly excited as we embark upon this vibrant new journey."
Gianluca Pavanello, Macron chief executive, said: "We know the huge passion of the Villa fans and the great importance to them of the club heritage. That is why we drew inspiration from the 1980-81 kit design when coming up with the home strip for 2012-13.
"This highly-valued and reinterpreted design comes together with all the features and benefits allowed by the technicalities of modern fabrics and design.
"We are sure that the shirts will be a celebration not only of the past but especially of the present and the future of this outstanding and unique team."
Click here to buy the new home kit online.
Click here for behind-the-scenes videos, pictures and wallpapers.