Villa announce Genting as new principal partner
The partnership will be for an initial two-year period, beginning from July 1 2011 and covering the 2011-12 and 2012-13 seasons.
As part of the agreement, the Genting Casinos logo will feature on the home and away Villa shirts and the company will enjoy a host of sponsorship benefits.
In addition, Villa and Genting will support each other's activities locally and internationally.
Genting, which has its offices at Star City in Birmingham, operates over 40 casinos throughout the UK.
It is part of the Genting Group, one of Malaysia's largest multi-national corporations, which has operations in the leisure & hospitality, power generation, oil palm plantation, property development, retail, biotechnology and oil & gas sectors.
One of Genting's most prominent consumer brands is 'Resorts World', which offers integrated resorts and casinos in Malaysia, the Philippines and Singapore, with further venues under development at Aqueduct racetrack in New York and planned for the NEC in Birmingham.
Genting also operates Asia's leading cruise business, Star Cruises [in turn holding 50% of Norwegian Cruise Line].
Peter Brooks, executive deputy chairman of Genting, said: "We are delighted to be partnering with a football club with such an esteemed heritage as Aston Villa.
"The English Premier League is the pre-eminent football league with a vast international following - while Genting is a leading leisure and hospitality group also with a huge international presence.
"Importantly, we have been associated with Birmingham since the 1970s and look forward to strengthening our relationship with this great city.
"So this sponsorship is a natural fit and marks an important milestone in Genting's development as we continue to expand our presence both within the UK and internationally."
Paul Faulkner, chief executive of Villa, added: "We are pleased and excited to be partnering with Genting and we are looking forward to benefiting from their position as a leading international corporation in the leisure and hospitality industry.
"We believe this will be a good and positive partnership for the club and it reflects our continued growth.
"The fact that Genting has strong local connections in addition to its international dimension makes this a good relationship for the club and we anticipate that it will work well as we embark on a new chapter for Aston Villa."
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