Breaking news: Villa welcome Gestede
The 26-year-old has joined the club on a five year deal for an undisclosed fee from Blackburn Rovers.
Gestede, a Benin international, scored 22 goals for the Ewood Park club last term, including 20 in the Championship.
He came through the youth ranks at FC Metz before joining Cardiff City in the summer of 2011, where he helped the Bluebirds secure promotion to the Premier League.
From there, he joined Rovers and established himself as one of the stars of the team, forming an impressive partnership with Jordan Rhodes in attack.
Manager Tim Sherwood said: "I've known about Rudy since he was at Cardiff City and he is a player I've always admired.
"His goalscoring ratio last season was fantastic and he is someone who certainly knows how to find the back of the net.
"He's a big, physical striker but he can play and I'm pleased to welcome him to the football club."